Promotion Schedule

11 Months From Launch

  1. Setup website (author)
  2. Setup Social Media Accounts (author) (pick 3)
    • Facebook
    • Twitter
    • YouTube
    • Instagram
    • LinkedIn
    • Reddit
    • VK
    • Tumblr
    • Pinterest
    • GooglePlus
    • Flickr
    • SnapChat
    • MySpace
    • GoodReads
    • Amazon Author
  3. Announce to Market (Publishers Marketplace) (Amphorae)
  4. Identify Reviewers (author/Amphorae)
  5. Identify Local Media (author)
  6. Take Professional Headshot

6 Months from Launch

  1. Begin Social Media Campaign (Amphorae/author)
    •  Audience: Author’s friends, hometown, book stores, genre, reviewers, gender, age, geography
    • Strategy: author / author-content / content / content-cover / cover / cover-events / events / events-author / author
  2. Send Reading Copy to Sales (26 weeks) (Amphorae)
  3. Send out Media Kit (Amphorae)
    • Reviewers
    • Media
    • Booksellers
    • Sales
  4. Send out Advance Reading Copies (ARC) (18 weeks) (Amphorae)
  5. Enter Contests (Amphorae/author)
  6. Schedule events (author)

4 Months From Launch

  1. Gather reviews & Blurbs (author/Amphorae)
  2. Schedule Launch Events (author)
  3. Blog posting / Social media postings (author)

Month of Launch and After

  1. Go to events (author)
  2. Write blog posts (author)
  3. Sell books (author)

1. Create a website – when people search your name they need to find something.

2. Participate in Social Media – at least join Facebook – try Twitter, Instagram, a blog or vlog. Get active on at least one venue that allows you to connect with readers and other writers. For instance, check out Writers Unboxed and “like” their Facebook page.

3. Hold a book launch party at a bookstore – provide sales numbers.

4. Join a writers group that promotes its members – nationally or locally whichever you prefer.

5. Join professional associations (where applicable) or groups like Mystery Writers of America or Sisters in Crime, Romance Writers of America, Historical Novel Society, Horror Writers Association, etc.

6. Encourage readers to write reviews on Amazon and Goodreads.

7. Promote your book – to your friends – to your community – to groups with similar interests – to book lovers – libraries – independent book stores.

Send the following information to

  • Reviewers. People you know personally, people you know professionally, people from writers groups, professional reviewers. Business name, Reviewer name, email and physical addresses. Click here for a general list of reviewers. Click here for a list of the top reviewers.

  • Local booksellers (big box and independent). Name of store and email contact.

  • Local News media. Publication name and email contact information.

  • Professional Head Shot. This is a professional photo of you for use in promotional material such as the media kit and sell sheet.

  • Author Questionnaire. Answer the basic questions about you and your work which helps in creating promotional content and developing promotional messages.

  • Author Q&A. This is used in the media kit which helps our sales representatives, book buyers, reviewers, and readers, get to know you and your work.

Other Good Stuff To Do


  • Know your audience

  • Have a “logline” (a one-sentence description)

  • Know your local bookstores

  • Know your hometown media

  • Have a website

  • Post to social media

  • Write blog posts

  • Build your network

  • Identify  Reviewers

  • Schedule events

  • Send out review copies (Amphorae will too!)

  • Talk about your book to everyone you meet – author are fascinating and books make great conversation starter. (Always have a supply of author biz cards or book cards to hand out.)

  • Encourage and help other writers – we’re all in this together and you never know when they may be able to help you.


  • Don’t tell people they have to buy your book – make them want to read it instead.

  • Don’t overuse exclamation points or CAPS LOCK. SERIOUSLY!!!!!

  • Don’t post anything ugly about other people—this includes personal rants and unflattering party photos.

  • Don’t send “thanks for following and/or friending me” with suggestions on how they can follow you even more.

  • Don’t put down other writers.

  • Don’t write negative reviews of books. (There’s a difference between a “critical” (in the sense that you’re acting as a “critic”) review and bashing a book. Always remember that, just like in any critique group, you lead with what you like about the book and then write about what didn’t work for you. And always give kudos to a writer for going the distance.)

Book Promotion

“Books have always been launched like rockets. The publisher commits maximum firepower to getting them off the ground. Most crash to earth. Some go into orbit.”
Michael Shatzkin, The Idea Logical Company